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Getting People To Change Their Minds

boxingChanging another person’s mind is literally one of the hardest things to do in the world.  Think of how many conversations you’ve ever had in which one of the participants decided the other was right and abandoned their previous views altogether.  It almost never happens.

Why?  Because even though ideas flit in and out of our heads like mosquitoes, ideas that are believed cling with electromagnetic power.  Once we believe an idea we develop an emotional connection to it, not to mention a commitment to it—as if to a person—and often become attached to it with a strength we often don’t realize has little to do with the merit of the belief itself.  And once we’re attached to anything—whether a person, place, thing, or idea—giving it up is extremely hard.  We will always grieve over a loss, no matter how small. Continue reading…